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FLIP

THE

STAYING HUMAN IN AN ALGORITHMIC WORLD

CARL BOUTET

About the Author

Carl Boutet is a global business strategist, author, and keynote speaker who helps business leaders navigate the future of commerce at the intersection of AI, consumer behavior, and digital transformation.

Based in Montreal, Canada, he is the founder of StudioRx and an adjunct faculty member at leading universities. At McGill University he teaches innovation in the Master of Management in Retailing program and co-created the McGill Retail Innovation Lab. He also serves on the faculty of the Asian Institute of Technology in Bangkok in Digital Marketing - Consumer Analytics and lectures at institutions across North America, Europe, Latin America, and Southeast Asia.

The Flip completes a trilogy that began with The Great Acceleration and continued with Blindspot. Across more than thirty years in the industry, Carl has advised brands and businesses on three continents and become a frequent commentator in global media on consumption trends. He also serves on several corporate and advisory boards.

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